• I specialize in marketing small businesses that want to make a difference in the world.

    I specialize in marketing small businesses
    that want to make a difference in the world.

  • I specialize in marketing small businesses that want to make a difference in the world.

    I specialize in marketing small businesses that want to make a difference in the world.

Having a strong identity (logo) is often undervalued.  However, it is the single most important piece of art that you will invest in for your business. And it is just that ... a piece of art. Everything you do to market your business, product or service will stem from this visual. There are very important aspects to consider when creating your identity because it needs to translate powerfully across many applications to include: print, web, merchandise, billboard, social media, signage, etc. In order to make your logo stand out for any medium, these guidelines should be followed:

Important things to consider for your logo:
  • It should be distinctive and readable at 1-1.5 inches
  • It should translate nicely in black and white
  • You should always have a solid base 2D version to print consistently in ALL applications e.g. materials and enlargements.
There are five principles to follow. An effective logo is:
  • Simple
  • Memorable
  • Timeless
  • Versatile
  • Appropriate

Tags: Illustrations, Marketing, New Projects, Logos

graphic design

Graphic Design

Branding, printed material.

graphic design

Web Design

CMS, responsive, mobile ready.

graphic design

Video

Editing, motion, DVD and web delivery.

  • What client's say ...

    What client's say ...

    “We have been delighted with the work that Mary has done for us. Our website has garnered compliments from clients and other marketing professionals. Mary is extremely creative and innovative, in addition to being reliable, knowledgeable, and diligent in meeting our needs.”

    Lori Mauldin, Sunstone Medical Research
  • What client's say ...

    What client's say ...

    "Mary generates the most compelling web designs that I have seen, and is capable of implementing them within content management systems herself (most designers have no clue!). I recommend her design skills heartily."

    Steve Rice, Dotcomjungle
  • What client's say ...

    What client's say ...

    "I recommend Mary for her professional style and work results, but also as a person. She is enjoyable to work with from start to finish. Thanks, Mary."

    Will Anderson, Green Vegans
  • What client's say ...

    What client's say ...

    "Designing is Mary's passion and her commitment reflects in her work. Her designs helped generate sales and positively influence our target market. She was an integral part in promoting our brand."

    Kevin Blodget, Professional Tool Mfg. (Makers of the Drill Doctor)
  • What client's say ...

    What client's say ...

    "Mary has worked on several ARM design projects. Her quick grasp of what was needed and her ability to provide a quality selection of design concepts was impressive."

    Kay Sievers, Animal Rights Mobilization
  • What client's say ...

    What client's say ...

    "We were lucky to find Mary. Being an animal advocate herself, her dedication and passion for the cause shone through her work. She also went out of her way to provide us with extra help and support. – I would highly recommend Mary for any web design work, and especially for any animal advocacy group."

    Candice Zawoiski, Voices For Animals of Western Pennsylvania

Full Service Graphic & Web Design Agency

  • Brand Creation and Management
  • Printed Material
  • Packaging
  • Signage
  • Web Design and Development
  • Web Maintenance
  • SEO
  • Social Media Marketing
  • Video Production
  • Copywriting
  • Digital Marketing Strategies
  • Small Business Consulting